Voters on the left, especially Democratic women and younger Democrats, need to see messages about Seth Bodnar’s support for individual freedoms, including reproductive rights. These voters need to know that:

“Seth Bodnar believes freedom means keeping government out of Montanans’ bedrooms, doctors’ offices, and gun cabinets. While Kurt Alme is endorsed by a national group that supports a nationwide abortion ban, Bodnar will defend individual liberties, including a woman’s right to make her own healthcare decisions.”

These voters do not need to hear messages about electability or Seth Bodnar’s positioning against Alme relative to Alani Bankhead.

Voters on the right, especially Republican women, need to see a message about Bodnar’s position on strengthening our border. These voters need to know that:

“Seth Bodnar will fight for secure borders and an immigration system that's orderly, fair, and actually functional—one that works for Montana's farmers and ranchers who need reliable, legal labor, and that upholds the constitutional protections that apply to everyone on American soil.”

These voters also need to know that Seth Bodnar is an independent who will stand up to party bosses. They need to hear that:

“Kurt Alme and his party bosses manipulated the primary election, cutting Montana voters out of the process by getting his name in 8 minutes before the deadline—too late for anyone else to run as a Republican. Seth Bodnar offers a different approach: a true independent who answers only to Montanans. He won’t cater to party bosses. He’ll do what’s best for Montana.”

Independent voters should continue to receive messages about Bodnar’s commitment to individual freedoms, including the Second Amendment, as well as his independence from party bosses. 

All Republicans need to know that Kurt Alme failed to prosecute sex crimes, including sex crimes against children. They need to hear that:

“Kurt Alme has a consistent record of ignoring sex crimes against kids. As U.S. Attorney, he slowed down prosecution of sexual assault cases, refused to issue indictments for sexual assault, and his office gave weak plea deals to offenders, including a man who sexually abused a six-year-old child.”

Meanwhile, Democrats need to know that Alani Bankhead’s record shows she is not a true Democrat and that true Democrats are voting for Seth Bodnar. They need to hear that:

“Alani Bankhead is running as a Democrat, but she says and does things that don’t align with Democratic values. She said people are poor because they choose to be, she voted for Republican presidential candidate John McCain, was part of a far-right church that opposes abortion and gay marriage, and she recently met with a January 6th rioter. This is why the vast majority of Montana Democrats are endorsing and voting for Seth Bodnar.”